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Microsoft recently launched Dynamics 365 for Marketing. This are the things you should know about this application.

1. When will the product be available?

Dynamics 365 for Marketing is a new application that was released in April this year as an addition to the Microsoft Dynamics 365 platform.

2. How can this application help me?

Dynamics 365 for Marketing automates all marketing processes and supports the entire customer journey. The solution helps you get more qualified leads, more personal and well-timed communication and, last but not least, a higher conversion. Furthermore, you can gain insight into all your marketing activities by using Power Bi and make predictions based on data with Microsoft Customer Insights. You can find more information on the capabilities of the application here.

3. Why choose Dynamics 365 for Marketing?

Dynamics 365 for Marketing connects seamlessly to other solutions within the Microsoft platform such as Sales and Service but also to other Microsoft applications such as Microsoft Portals, Customer Insights and Power BI. Do you already work with the Microsoft platform? In that case, the marketing application could be a great addition to your tools. That is because it will enable your sales, marketing and service departments to have the same information available. This does not only give you more insight into your marketing activities, but also makes the customer journey visible across departments.

4. Which advantages does this offer in combination with LinkedIn Lead Gen?

In the past, LinkedIn and Microsoft Dynamics 365 were two completely separate systems. However, since Microsoft acquired LinkedIn in 2016, the integration between the two systems has improved a lot. You can now have contact information that is always up-to-date, you can easily take your leads from LinkedIn into Dynamics 365 and you can create insights from your campaigns to increase effectiveness. This allows you to create content that targets the right people at the right time, which in turn creates better conversion and campaigns that are more successful.

5. How can CRM Partners help me?

We do not only have the technical skills, but also have the specialized marketing-knowledge needed to help you reach the maximum potential of this application. We can help you think about how to improve your customer journey and customer experience, so you can get the most from your investments.

6. Does Dynamics 365 for marketing fit my organization?

The marketing application is the obvious choice for most Dynamics users because it is part of the Dynamics 365 platform. This does not mean that Dynamics 365 for marketing is always the best choice. ClickDimensions and Adobe Campaign are both very complete solutions and could be more suitable for your business. We know the pros and cons of all three solutions and can advise you on which tool would fit your marketing department the best.

More information about Dynamics 365 for Marketing? Check:

https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/overview

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Articles Marketing

Author

Jordy is our marketing Practice Manager. He helps customers create personal and relevant customer experiences.