More than 43,000 volunteers contribute to the daily mission of De Zonnebloem, while some 590,000 donors make the services possible. The voluntary organisation experiences that relationship management becomes more of a task for all employees, from the department of holidays to the field staff and the marketing and communications department.
Personalisation is essentialResponding to the needs of participants, volunteers, donors and departments across the country is possible again for De Zonnebloem as the time-consuming trudge through all kinds of systems is now a thing of the past, observes Ans Verstraeten, head of operations at the organisation.
- Organisation-wide platform that connects the front office and other departments with participants, volunteers and donors.
- In the My environment, relations can view and change their own data and voluntary activities.