Personal relations with members determine the future of associations. Members are also looking for digital convenience, fast access to new information, a personal file and data exchange. In short: an end to the paper flow.Digitisation has a great effect on the organisation and administration of many associations. To gain and keep members, to keep member fees, donations and subsidies, to constantly keep improving the quality of the activities and remain popular amongst erratic consumers. For they are the focus of attention, they want added value and relevant information, and they want to experience personal, service-oriented customer journeys. To retain them, they need to be free from obstacles in the back office, impersonal communication and narrow-minded staff.
MembersLab actively contributes to the representation of individual interests, personal support, facilitating meetings and customized news by branch organisations, associations, unions, fundraisers, consumer organisations and independent administrative bodies. Only then members can be heard and acknowledged and experience sincere attention.
The organisation of responsible and sustainable operations, sustainovation, determines the future of associations. Cooperation and co-creation with members and relations result in new services and products. The modern special interest organisation is represented in politics, knows how to lobby and has access to funding.
CRM Partners supports these goals by the use of technology and systems, but especially by stimulating human interaction across the entire chain. In MembersLab we share experiences and innovation takes place together with our customers, partners and relations.
For this purpose we offer solutions that can be quickly implemented on the Microsoft platform, joined in standard Members Apps. Purpose of the following solutions is a well-organized picture of your members and relations with which the entire customer experience is supported.
- Registration of memberships, donations and participation in networks
- Insight in contact moments across all channels
- Interaction and selection by campaigns, newsletters, social media, events and contact centres
- Cooperation through portals, projects and networks
- Offering services, subscriptions, certifications and products