Marketing is a battle for the heart, the head and ultimately the client’s wallet. You enter this battle as a company by being – and remaining – relevant to the customer. Find common ground between your story and the customer’s interest. And even then, conquering the heart of the customer is difficult. Customers are becoming more and more demanding and because of large successful companies such as Coolblue, they expect personalized offers from all companies. The solution: stop selling and start building relationships.
The Customer Journey as a basis for successful marketing automation
We help you with personal and relevant contact with your customer
Customers expect customized communication from you. This means the right message for each customer, at the right time and through the right channel. That’s exactly what CRM Partners believes in: one-to-one communication. Our starting point for more personal and relevant contacts is to map all contact moments between you and your customers, and then translate them into the optimal Customer Journey, a powerful marketing strategy and the use of smart marketing automation tools such as ClickDimensions, Dynamics 365 for Marketing or Adobe Campaign.
From the strategy we work towards solutions that better organize marketing and sales and also increase lead generation. We do so by combining the power of data, creativity, technology and knowledge of digital possibilities. We hereby consider the marketing IT landscape and the processes of the commercial department. However, we are not guided by technology in this, but by your objectives and the needs of your customer. With the support of all the contact moments and the insights we provide, you get to know your customers much better and increase customer value through effective campaigns. The result is an effective customer contact strategy with more leads, more sales, more optimization of your marketing ROI and an improved customer experience.