Do you know what moves your target group, what their elementary customer needs are and why they sincerely want to do business with you?

This knowledge goes beyond the search for the assurance of quality, comprehensiveness, ease, a fair price, a fast and adequate solution and personal attention. 

What it comes down to is that customers want experiences. They want to be touched. Through customer insights, you deliver the work that the customer wants to have done and with a desired result. What type of customer insight is needed and what’s relevant strongly depends on the context of the organisation, the company, the market, the product and service category, the internal goals and the target group.