The annual Gartner Customer Experience & Technologies Summit 2019 refreshed our minds about the perception of effort. “Don’t throw away the analogue baby with the digital bathwater” sums it up pretty well in this era of digital disruption and the human transformation of digital hearts.
Gartner does a great job in translating research into valuable foresight and business impact on a topic that we run into a lot these days: effortless customer experience and how it pays off in practice. We want to take you through the highlights and trends we heard and what behavior companies demonstrate that actually works.
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