You connect all customer interactions, regardless of the chosen channel, and you have a good picture of the customer needs. You help customers with unsolicited relevant advice, save them a long online search for information and avoid unnecessary customer contact. At appropriate intervals, you ask them for personal feedback and translate this realtime to better services, so customers can use your product or service even better. In this way you make connections and build customer relations. You avoid any hassle, add value to contacts and use the right contact channels. For each individual customer again. In short: you make services a bit easier every day.